We sell and service agricultural and light industrial equipment, feed, and consumer products to agricultural producers, operators, and lifestyle consumers in the Rocky Mountain region.
To be a progressive, values driven company of choice for our customers and employees.
- Integrity - Do the right thing to earn trust and build sound, long-term relationships.
- Be honest.
- Conduct all transactions fairly and responsibly.
- Do what is legal and ethical.
- Keep our promises and commitments.
- Quality - Demonstrate exceptional performance in all facets of our business.
- Strive for a satisfied customer in every situation.
- Commit to do the job right the first time.
- Take personal initiative for continuous improvement.
- Convey professionalism in our actions and appearance.
- Financial Success - Achieve financial strength and growth for all.
- Manage our resources wisely to provide a reasonable return for our efforts, risks, and investments.
- Develop and maintain mutually beneficial relationships and opportunities.
- Continuously anticipate and adapt to the changing marketplace.
- Reduce cost and waste.
- Teamwork - Achieve productive and satisfying relationships.
- Be respectful, accountable and positive with others.
- Listen to understand and communicate effectively with everyone.
- Work together toward common goals.
- Consistently provide recognition for efforts and contributions.